About the Programme
The Extended MSc Marketing Course is an academically rigorous and strategically essential curriculum in advanced marketing studies, with a special focus on entrepreneurship. The course incorporates the curriculum of the Graduate Certificate to enable students with a standard degree (third level, pass, or ordinary) to get enrolled. The Integrated Graduate Certificate is a disciplinary course that will give you a strong foundation in the abilities required to progress to the MSc Marketing program. Students, who effectively complete the three Graduate Certificate modules and reach a minimum overall average of 50 percent will be able to make a direct advancement to the 12-month MSc Marketing program.
The Advanced Practice is the compulsory portion of this program that takes place after you have completed the eight master’s degree modules and will require you to pursue a 15-week internship or an integrated consultancy project, working with a particular company on a live business issue. It offers you the ability to gain experience in the global environment and/or realistic knowledge of the "real-life" problems facing those currently involved in Marketing.
Why study this Programme
The curriculum is unique in the pursuit of cutting-edge concepts from academic sources, within a syllabus rich in the realistic implementation of marketing. It was designed in accordance with senior industry marketing experts to address the strategic significance of industries becoming more marketing-oriented and thus more highly skilled and entrepreneurial in marketing practices.