About the Programme
The HND in Marketing is structured to educate and train students professionally for a wide variety of marketing careers. This will allow students to learn skills to join newly qualified / trainee positions in private and public companies where job opportunities exist in both in-house departments and in specialist marketing , market analysis, advertisement and marketing firms. Students must undergo a systematic development of realistic, relational, study and planning insight and higher level analytical skills.
Why study this programme
The HND in Business (Marketing) approach offers an overview of the marketing technique. It acknowledges the decision-making process of purchase and the factors and situations affecting the behaviour of the purchaser. subjects covered include marketing research; promotional operations in response to reach the target audience; the application and evaluation of analytical tools to develop a marketing plan; sales and business planning; and the different stages of the sales process.