About the Programme
The course is implemented by faculty staff internationally recognized for their cutting-edge research and articles and those with direct industry experience. The course applies theoretical theory to a variety of global luxury market issues, providing you with expertise and motivation to work successfully to generate progress as professionals employed in the premium products market. This specific emphasis of industry maximizes employability for graduates in all facets of the premium goods market.
Why study this Programme
The curriculum seeks to establish a creative approach to qualified luxury brand management of luxury consumer products (cars, cosmetics, beverages, clothes, perfumes, purses, jewelry, luggage, yachts, and watches). The curriculum provides you with crucial insight and understanding of the diverse issues involved in the luxury consumer goods industry of the 21st century, focusing on principles and channels which include brand management, marketing, advertisement, and social media.