About the Programme
The course is implemented by faculty staff internationally recognised for their cutting-edge research and articles and those with direct industry experience. The course applies theoretical theory to a variety of global luxury market issues, providing you with expertise and motivation to work successfully to generate progress as professionals employed in the premium products market. This specific emphasis of industry maximises employability for graduates in all facets of the premium goods market.
The Advanced Practice is the compulsory portion of this program that takes place after you have completed the eight master’s degree modules and will require you to pursue a 15-week internship or an integrated consultancy project, working with a particular company on a live business issue. It offers you the ability to gain experience in the global environment and/or realistic knowledge of the "real-life" problems facing those currently involved in Luxury Brand Management.
Why study this Programme
The curriculum seeks to establish a creative approach to qualified luxury brand management of luxury consumer products (cars, cosmetics, beverages, clothes, perfumes, purses, jewelry, luggage, yachts, and watches). The curriculum provides you with crucial insight and understanding of the diverse issues involved in the luxury consumer goods industry of the 21st century, focusing on principles and channels which include brand management, marketing, advertisement, and social media.