About the Programme
The curriculum offers the theoretical and practical knowledge required to build and evaluate high-level marketing management skills and competencies that can be implemented across a wide variety of contexts, segments and organisations. This will also provide students with expertise and knowledge to conduct extensive research on a range of marketing management topics while concentrating on the interrelationship between marketing management and organisational efficiency.
Why study this Programme
This MBA is targeted at students who may strive for a career or a role in roles such as marketing executive, product manager, market research analyst and new marketing manager in the UK or abroad. Everyone with strong financial skills may pursue a career in strategic or market-related planning, although there may also be positions as sales manager, advertising manager, strategic communications director, and marketing communications manager. Marketing and advertising companies also provide incentives for marketing MBAs in the advertisement, direct marketing and communications expertise, and companies often employ them as emerging business pioneers, strategists, and consumer segmentation specialists.