About the Programme
As part of our common ’Business with’ Masters program, the MSc Business with Marketing Management program is structured to give you a perspective into the operational role of marketing within corporations. In this course, you will acquire the information and skills required to effectively evaluate and assess companies in order to create and execute strategic marketing strategies.
Through taking this course, you can study in a subject field that opens up many employment avenues for you. The Advanced Practice aspect of this program would encourage you to expand your studies to include an internship or group consulting project, increasing your business & marketing knowledge and understanding.
You will complete the Advanced Practice section of this program, which comprises of either an internship or an applied community consulting project, where you will work with a specific company on a live business issue. You will benefit from essential work experience and gain key market perspectives.
Why study this Programme
The course is structured around a series of modules that are similar to all of our ’Business with’ Master paths. Those modules include general business roles, strategic management and organisational analysis, the growth of the strategic knowledge, managerial capacity and comprehending the philosophy and practice of international business. In the fall semester, you will be offered the opportunity to express an interest in Marketing Strategy.