About the Programme
If you are a business student aiming to expand your expertise and specialize in the digital field or looking to enter the marketing field, this MSc Digital Marketing program has been designed to improve your career potential in a fast-growing industry.
The Advanced Practice phase of this Master’s degree provides the option of a 12-15 week work placement or an integrated community consulting project in your third and final semester, offering you useful work experience and business perspectives.
Why study this Programme
The MSc Digital Marketing curriculum shows how modern, digital form-focused approaches and techniques combine with more conventional marketing methods and strategies to attract new consumers, develop customer trust, and offer superior customer service. You can consider the importance and strategies of assessing the return on investment of Internet marketing services as well as online user and consumer behavior, customer travel tracking, internet marketing, and social networking.