About the Programme
Use the digital know-how to succeed in your marketing profession everywhere in the world with this advanced degree. Throughout the 21st century, marketing has been turned into a technologically complex method that aims to identify and meet the particular desires of consumers and companies. Given the introduction of massive data volumes and a range of tools to serve them, companies of all sizes need a thorough understanding of how to leverage them and stand out from their rivals.
Why study this Programme
Marketing professionals require a broad range of skills, especially in data processing, interpretation, and delivery, to effectively address the very specific needs of a large range of customers. Towards the end of your thesis, you will produce a research report on a global digital marketing topic that is of special interest to you. You must perform first-person analysis on the issue and deliver a detailed study detailing the current communications, research, and management skills.