About the Programme
This course reflects on core topics such as digital marketing, leadership, and entrepreneurship implemented in a global setting. This postgraduate degree is intended for marketing specialists and entrepreneurs who want to develop their employability abilities and practical application of business and marketing. You will acquire the skills and experience required to develop a marketing career.
Why study this Programme
The course has been planned for the successful marketer of today. Modules have been selected to represent the needs of marketing professionals, especially digital marketing; to recognise global consumers and brand psychology. The course consists of 8 modules, all of which cover a broad variety of marketing aspects. The strategic marketing module and the new business development module will give you technical skills to introduce a new product or service to the industry. This curriculum will be presented in combination with a more common dissertation that will improve the analytical skills needed by a postgraduate student.